"SMI Day 2008 - Event of the Year on Strategy, Marketing and Innovation "
innovation, marketing, new challenges that the Web 2.0 today proposed to the companies: these are the central themes of the annual Know that , a company specializing in high-management education, offers this December in collaboration with Experience Co-Creation Partnership. 
The meeting comes as a unique opportunity to debate the role of new technologies, new patterns of relationship business - consumer, Web 2.0 approaches and new business opportunities they offer to companies.
On December 2 the Italian managerial world will have the opportunity to take part in a prestigious opportunity to meet with renowned lecturers and speakers of international renown who Venkat Ramaswamy, Professor of Marketing at the Ross School of Business - University of Michigan and author of "The Future of Competition " . The
the professor will give the audience attending a master lecture on the theme of co-creation of value between consumers and company.
Know propose a day full of ideas and thoughts, bringing together some of the Italian companies that have successfully exploited the potential of enterprise and Web 2.0, getting good returns on commercial as well as the organizational and managerial. innovation, marketing, new challenges that the Web 2.0 today proposed to the companies: these are the central themes of the annual Know that , a company specializing in high-management education, offers this December in collaboration with Experience Co-Creation Partnership. The meeting comes as a unique opportunity to debate the role of new technologies, new patterns of relationship business - consumer, Web 2.0 approaches and new business opportunities they offer to companies.
On December 2 the Italian managerial world will have the opportunity to take part in a prestigious opportunity to meet with renowned lecturers and speakers of international renown who Venkat Ramaswamy, Professor of Marketing at the Ross School of Business - University of Michigan and author of "The Future of Competition " . The
the professor will give the audience attending a master lecture on the theme of co-creation of value between consumers and company.
present Best Practices: Barilla, Costa Cruises, Microsoft Advertising, Telecom, Rai, Google Enterprise, Coca Cola, Genertel and other important Italian companies that will illustrate the various aspects of innovation, starting with the one that occurred in the marketing mix, managerial models and creating new markets.
Key topics: the new instruments offered by Web 2.0, new strategies for customer engagement, the value of innovation, the experience co-creation as a new model of business interaction - consumer, the 'enterprise 2.0 and innovative ways for business development.
Exceptional media partners, organizations and associations supporting the event along with the Microsoft brand.
SMI Day 2008 is presented as the proper context in which the construction of a network,
innovative stimuli and the comparison can change the way business is done in a 'business.
Information: www.knowita.it ; Email info@knowita.it
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