The seminar illustrated the influence of marketing levers, including pricing, the level of competitiveness, deepening the differences between a value-based pricing and pricing based on costs and through examples of best practices applied in real cases.
• Oscar Pallme , management consultant, talked about strategy and value management, highlighting the key methodological standards for the proper management of the strategic approach and generated value for customers;
• Andrea Rossi , management consultant and partner innovActing, spoke of Value Based Pricing, highlighting the importance of listening and the formulation of customer value proposition and pricing based on the value attributed to the different elements of the target;
• Paolo Radi , Category and Customer Marketing Director Unilever, presented the case of the real pricing in the consumer packaged goods, they have been brought to light new competitive challenges in the retail sector and GDO;
• Chiara de Caro, founder of Pickwicki.com has presented the case of the real pricing in the start-up of online services, in which he explained the pricing of new paradigms of Web 2.0 initiatives based on the sharing of real value with customers / users.
presentations of assistance are available at:
http://www.aism.org/eventi-e-iniziative/eventi/dettaglio/article/seminario-aism-assolombarda/index.html?no_cache = 1 & tx_ttnews 5BbackPid%% 5D = 1 & cHash = 4d2fb7d23a
Link Speakers: Oscar
Pallme: www.pallme.com
Andrea Rossi www.innovacting.it ; www.cse-crescendo.com ; www.relternetwork.eu
Paolo Radi: www.unilever.it
Chiara de Caro: www.pickwicki.com
Link Associations:
Assolombarda: www.assolombarda.it
AISM: www.aism.org
AISM: Detail
